About the job

As the Influencer Marketing and Campaign Specialist you’ll be working with the Digital Marketing team, to help them seeding the product to KOLs, celebrities and community members for our in-house brands.

The role will be overseeing relationships with our local Key Opinion Leaders (KOL) across the various social platforms to plan, launch and grow influencer marketing strategies and above-the-line marketing efforts. You will also be tasked with building out a virtual team, who can work with you to scale and optimize the influencer marketing efforts.

Why work in our company

We're on a mission to build the future of health and wellbeing in Asia.

Responsibilities

• Manage daily operations of the Influencer Marketing Team to ensure timely delivery of assigned tasks
• Evolve KOLs into our biggest growth channel and drive influencer-marketing related campaign planning guidelines and strategies for Influencer Marketing Team
• Work closely with Campaign PIC and develop dedicated bilingual messaging and thematics for Influencer Marketing usage, including but not limited to external pitch brief, campaign tagline & hashtag, outreach message, and more
• Monitor Influencer Marketing performances in each region and propose a strategy for the targeted return of investment that is aligned with the company & product development plan
• Maintain good relationship with influencers and stay updated on marketing trends so to bring edge and advantage to the brand
• Provide data driven analytical insights into KOL partner performance and consistently optimize KOL content to drive and deliver impact
• Assist in brand collaboration liaisons, ATL & BTL marketing coordination to ensure brand guideline and business needs are met
• Assist in any adhoc tasks assigned by Marketing and other teams

If you are...

• You’re easy to collaborate with and can take client feedback in stride - they’re regular humans just like us
• You’re in-tune with modern ways of communicating and are able to navigate social nuances with grace and wit
• You are flexible to last minute changes and adaptable with organizational growth
• You are an A-player who is looking to grow with a killer team!
• You are a go-getter who takes initiative with little direction
• You are hungry for knowledge and applying said knowledge to your work
• You have experience with team communication tools OR you can't wait to learn how we collab with Gliitch beings
• You have some experience with project management systems OR you'd love to explore/grow your capabilities in this area (Clickup, Monday, Excel)
• This client one minute, another client the next...it doesn't matter, because context-switching is your middle name
• You openly embrace feedback...no egos here!
• You're all about positive vibes!