Hello Nancy
A stigmatized category, made easy to enter and safe to trust.
Visit brand ↗Operating record
In under 36 months, profitably.
Customers Revenue 9 figures 1,000,000+
Each dot is 1,000 customers. +1 ≈ every 23 s
Operators who previously scaled 
, 
and 
.
Brands
Where trust is hardest to earn.
Today, Care & Bloom operates in sexual wellness, with new brands planned across longevity, mental health, and education.
Biird
Design-led objects, made to be picked up, understood and bought without apology.
Visit brand ↗The spaces
More than content or commerce.
We focus on health categories where people need products they can believe in, advice they can use, and brands that respect the stakes.
-
Care for intimacy, hormones, fertility, pleasure, and agency still asks people to navigate stigma. We build brands that make the category easier to enter and safer to trust.
-
Longevity is moving from abstract promises to practical healthspan: energy, recovery, prevention, metabolic health, and routines people can keep.
-
People need support that feels accessible and human, with enough clinical seriousness to be trusted and enough cultural fluency to be used.
-
Better health decisions start with language people understand. Education turns expert knowledge into routines, confidence, and behavior change.
People
Led by experienced operators.
Our leaders have scaled consumer brands beyond $100M, alongside a Care & Bloom record of more than one million customers.
-
-
Momoko Kashiwabara
Co-founder of Hello Nancy. Performance marketing at Peak21 across D2C.
LinkedIn ↗
Where we work
How we work
How we raise the ceiling.
Our operating values
Outsized ambition
Pick goals big enough to force better systems, sharper judgment, and measurable movement.
Agency
We value actors: people who see the gap, name the move, and push the work forward because they care about the outcome.
Reduce cycle time
Move in tight loops: act, read the number, reflect, and change the system quickly.
Relentless upskilling
Getting better at the craft is an everyday expectation for the team and for every leader.
Organic (re)org
Create structure around the problem, then rewrite it as soon as the structure stops serving the number.
Human potential
Treat entrepreneurship as a path for people to discover a larger version of themselves.
Creativity
Original thinking matters most when it becomes shipped product, sharper creative, or better customer insight.
Focused teams.
Player coaches.
Pilot and co-pilot teams
Small pods own specific KPIs with a clear pilot, a strong co-pilot, a visible scorecard, and enough autonomy to move within the day.
Player coaches
Senior owners coach and play: they build the system, mentor the team, and personally take the hardest position when an area is new, broken, or below floor.
What player-coach means
Coach: what you own
The KPI your team is hitting. The daily report, the Tuesday call, and the number.
The frameworks, scorecards, and rituals. The operating system everyone runs on.
Your people have what they need to ship. Resourcing, unblocking, and escalation before momentum dies.
Player: what you do not delegate
Below floor, fix it yourself today. If the work is broken, jump in.
The new and evolving areas. Own the work before the recipe is locked.
Rewriting structure as gaps appear. Fight silos and work that does not ladder to the number.
Build with us
Have a brand that belongs here?
We focus on health categories where people need more than content or commerce, and where trust is hardest to earn. Launch a brand with us, or bring yours into the group.
Your email app should be open.
Your message is drafted there. Send it when you are ready.
No email app opened? Write to us at